BUSINESS GOAL When young people go partying, they get hungry for a late-night quick meal. So how do we become the late-night meal of choice during the biggest party season in Nigeria “Derty December”, without spending concert budget funds? IDEA TINDOMIE BYOLRS, A first of its kind social currency activation that guerillas other brands concerts to reach our target audience. The more our target audience tries to engage with other brands, the more they are drawn to us.