BUSINESS GOAL When young people enjoy their Indomie recipes they eat more, so how do you get them interested in Indomie recipes during the African Nations Cup season? IDEA The African Plate of Nations, every participating African nation in the nation’s cup represented as their national dishes, reimagined as Indomie recipes. So when teams go head-to-head on the pitch, their dishes go head-to-head on our page. Showing the fun dexterity of Indomie as a product that can be consumed in so many exciting ways during the competition.

BUSINESS GOAL When young people go partying, they get hungry for a late-night quick meal. So how do we become the late-night meal of choice during the biggest party season in Nigeria “Derty December”, without spending concert budget funds?When young people consider Indomie a diner meal, they consume it more. So how do we make Indomie part of the Nigerian dinner meal occasion for them while a raging gender war is being fought on social media? IDEA The Who Should Cook DInner Challenge, Valentine’s Day challenge that jumps into the gender way to declare a truce and position Indomie as that easy to cook dinner option for young progressive couples..

BUSINESS GOAL When young people go partying, they get hungry for a late-night quick meal. So how do we become the late-night meal of choice during the biggest party season in Nigeria “Derty December”, without spending concert budget funds? IDEA TINDOMIE BYOLRS, A first of its kind social currency activation that guerillas other brands concerts to reach our target audience. The more our target audience tries to engage with other brands, the more they are drawn to us.