BUSINESS GOAL When young people enjoy their Indomie recipes they eat more, so how do you get them interested in Indomie recipes during the African Nations Cup season? IDEA The African Plate of Nations, every participating African nation in the nation’s cup represented as their national dishes, reimagined as Indomie recipes. So when teams go head-to-head on the pitch, their dishes go head-to-head on our page. Showing the fun dexterity of Indomie as a product that can be consumed in so many exciting ways during the competition.