BUSINESS GOAL When young people go partying, they get hungry for a late-night quick meal. So how do we become the late-night meal of choice during the biggest party season in Nigeria “Derty December”, without spending concert budget funds?When young people consider Indomie a diner meal, they consume it more. So how do we make Indomie part of the Nigerian dinner meal occasion for them while a raging gender war is being fought on social media? IDEA The Who Should Cook DInner Challenge, Valentine’s Day challenge that jumps into the gender way to declare a truce and position Indomie as that easy to cook dinner option for young progressive couples..